Holistic Arts Management
& Marketing Consultancy
Wearing many hats!
Piera has a Bachelor of Arts majoring in Marketing and Communications. Over the past 12 years, she has worked in the Arts as an administrator, marketing manager, producer, publicist, grant writer, fundraiser, analyst, copywriter, web developer, branding consultant, front of house coordinator, educator, salesperson, tech support and bartender!
Piera is now offering casual consultancy services that cater to each individual artist or team’s needs and budget. She can provide tailored advice and assistance at an hourly rate on the following:
Marketing strategy and timeline creation
Social media management
Brand curation
Creating Meta ads
Consulting and educating on best practice
Appraising prior strategy and content
Creating listings on external event sites
Identifying cross-promotional activity
Identifying and accessing new target markets and audiences
Assisting in the creation of reports, acquittals and funding applications
Using Canva, Google Suite, Asana, WordPress, Wix, Facebook Business Suite, MailChimp, Campaign Monitor, Trybooking, 5Stream CRM, SharePoint, Microsoft Suite, ThankQ CRM, Tall Bob text messaging software
Writing and editing copy
Event management
Researching best site and domain options
Teaching the client how to manage their website going forward
Creating and distributing media releases
Helping develop and sustain strong relationships with key stakeholders
Negotiating the sale of shows to venues
Planning and scheduling tours
Liaising with venues, artists and other production staff
General technical, operational and logistical support
Want to start working with Piera?
Organisations Piera has worked with
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creating and distributing weekly e-newsletters
securing and adapting artist marketing materials and images
creating and scheduling social media posts and Facebook events
website creation and maintenance
creating listings on external event sites
identifying and coordinating cross-promotional activity
database maintenance, including data entry, segmentation and list extraction
identifying and accessing new target markets and audiences
general operational and logistical support
assisting in the creation of reports, acquittals and funding applications
helping develop and sustain strong relationships with key stakeholders such as donors, government partners and media representatives
using Canva, Google Suite, WordPress, Facebook Business Suite, MailChimp, Campaign Monitor, Trybooking, 5Stream CRM software
customer service
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Creating marketing strategy
Creating Meta ads
Consulting and educating on best practice
Appraising prior strategy and content
Securing and adapting artist marketing materials and images
Creating and scheduling social media posts and Facebook events
Identifying and coordinating cross-promotional activity
Identifying and accessing new target markets and audiences
Reporting on campaigns
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External relationships and communications: maintaining relationships with external stakeholders, stakeholder analysis and potential partner mapping and review
Research and Development: such as scoping grants and developing, leading and tracking grant and partnership proposals, directly coordinating and managing the collation and submission process in collaboration with multiple departments/stakeholders
Copywriting, particularly grant writing
Using SharePoint, Microsoft Suite, ThankQ CRM, Tall Bob text messaging software
General administration, record keeping
‘If grant applications were a foreign language, Piera would be my translator, tour guide, and lifesaver all in one. She has an uncanny ability to cut through the dense, jargon-laden criteria and make everything clear, saving me from many a headache. Thanks to her, I’ve successfully secured funding without losing my sanity. Kind, analytical, and worth her weight in gold, Piera is the grant-writing guru you need in your corner!’
Alisha Redmond
Composer | Pianist
‘Piera is such a warm, generous person who was instrumental in helping us get the Boost grant through the Australian cultural fund. She advised us on who we should speak to when applying for the grant, the techniques she herself used when applying for the grant and guided us through the application process. Thank you Piera for your wealth of knowledge and your invaluable help!’
Amelia Dunn
Artist
Ilana Charnelle
Actor | Chanteuse
‘As an independent producer it is easy to become bogged down by the small tasks. Piera’s assistance was invaluable with promotion and event listings, she worked so efficiently and provided me with outstanding support’.
