Consultancy

Holistic Arts Management and Marketing

Piera has a Bachelor of Arts majoring in Marketing and Communications. Over the past 12 years, she has worked in the Arts as an administrator, marketing manager, producer, publicist, grant writer, fundraiser, analyst, copywriter, web developer, branding consultant, front of house coordinator, educator, salesperson, tech support and bartender!

Piera is now offering casual consultancy services that cater to each individual artist or team’s needs and budget. She can provide tailored advice and assistance at an hourly rate on the following:

  • Marketing strategy and timeline creation

  • Social media management

  • Brand curation 

  • Creating Meta ads

  • Consulting and educating on best practice

  • Appraising prior strategy and content

  • Creating listings on external event sites

  • Identifying cross-promotional activity 

  • Identifying and accessing new target markets and audiences

  • Assisting in the creation of reports, acquittals and funding applications

  • Using Canva, Google Suite, Asana, WordPress, Wix, Facebook Business Suite, MailChimp, Campaign Monitor, Trybooking, 5Stream CRM, SharePoint, Microsoft Suite, ThankQ CRM, Tall Bob text messaging software

  • Writing and editing copy

  • Event management

  • Researching best site and domain options 

  • Teaching the client how to manage their website going forward

  • Creating and distributing media releases

  • Helping develop and sustain strong relationships with key stakeholders

  • Negotiating the sale of shows to venues

  • Planning and scheduling tours 

  • Liaising with venues, artists and other production staff

  • General technical, operational and logistical support 

Piera has also completed courses in:

  • Working with Robots: ChatGPT Mastery through Institute of Community Directors Australia

  • Fundraising through The Australian Cultural Fund

  • Design Thinking through Creative Australia

  • ThankQ: Essentials and Grant Writing 

Reviews:

‘Piera is such a warm, generous person who was instrumental in helping us get the Boost grant through the Australian cultural fund. She advised us on who we should speak to when applying for the grant, the techniques she herself used when applying for the grant and guided us through the application process. Thank you Piera for your wealth of knowledge and your invaluable help!’ – Amelia

‘If grant applications were a foreign language, Piera would be my translator, tour guide, and lifesaver all in one. She has an uncanny ability to cut through the dense, jargon-laden criteria and make everything clear, saving me from many a headache. Thanks to her, I’ve successfully secured funding without losing my sanity. Kind, analytical, and worth her weight in gold, Piera is the grant-writing guru you need in your corner!’
– Alisha 

‘As an independent producer it is easy to become bogged down by the small tasks. Piera’s assistance was invaluable with promotion and event listings, she worked so efficiently and provided me with outstanding support’.
– Ilana